It can be tough sometimes, getting your Sales and Marketing teams to see eye to eye. Sure, they both have the same end goal, the success of the organization, but both have a different role in obtaining it. While Marketing is working to build brand credibility through promotions, advertisements and social media, Sales is working equally as hard to ensure their products are available at retail and being executed correctly.
One common problem organizations encounter is the communication gap between departments. Their needs to be a clear channel of communication between Sales and Marketing allowing the sales team an opportunity to ensure the brand can deliver at retail. The Information Technology (IT) department can bridge that gap.
IT has the capability to incorporate innovative technology solutions into their organization, allowing for the entire organization to be in sync. IT can connect the Sales and Marketing departments, providing them access to promotions, reports, and alerts for individual markets. This data gives the teams an opportunity to evaluate their current success, reallocate resources, decide where to focus efforts on the next project and make overall more intelligent decisions.
Most importantly, working with IT enables Sales and Marketing to deliver what they promised to the end customer while obtaining their goal.
P.S. Kevin Brown of Daisy Brand will be speaking at this year CGT Sales and Marketing Summit & demonstrating how they are uniting their teams.
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