Client Success: Turning Product Voids Into Sales Opportunities
Why are product voids such a big issue in the CPG industry? With a product void, not only is the product out of stock but its facing disappears from the shelf. Then when a field rep checks the shelf during their store visit, unless they have an alert or a validated distribution list and a lot of time they don’t even know that product is missing in distribution because they don’t see a tag to scan. This leaves the product unordered, off the shelf and collecting dust back in the warehouse.
A Solution to Product Voids at Retail
Fortunately, with POS scan data reps receive in-store OSA alerts in their field sales application. This allows the rep to identify the OSA issue and correct it quickly. Below is a short presentation of how the scan alerts allow the rep to successfully execute at retail.
Latest posts by Bruce Nagle (see all)
- The Amazon Effect and Industry 4.0: Where Should Retailers Focus? - May 8, 2019
- Consumer Goods Names RW3 Top Provider - April 3, 2019
- KVIs: The Key To Dynamic Pricing - March 4, 2019
Comments are closed.