Client Success: Turning Product Voids Into Sales Opportunities
Why are product voids such a big issue in the CPG industry? With a product void, not only is the product out of stock but its facing disappears from the shelf. Then when a field rep checks the shelf during their store visit, unless they have an alert or a validated distribution list and a lot of time they don’t even know that product is missing in distribution because they don’t see a tag to scan. This leaves the product unordered, off the shelf and collecting dust back in the warehouse.
A Solution to Product Voids at Retail
Fortunately, with POS scan data reps receive in-store OSA alerts in their field sales application. This allows the rep to identify the OSA issue and correct it quickly. Below is a short presentation of how the scan alerts allow the rep to successfully execute at retail.
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