The recently held 2015 CGT Sales and Marketing Summit was a big hit with attendees. The overall theme of the content was focused on the consumer and what drives them to brands in today’s Omnichannel world. Beyond presentations discussing the consumer on many levels, including the application of science and math to start to quantify impact of brands efforts, one session that popped out to me was the consumer panel. Focused on savvy web shoppers who provided real insight on what compels them to engage and be loyal to digital store fronts as well as what gets them to unsubscribe the attendees were able to learn quite a bit from the sample group. By the end of the time the group revealed some true insights and helped connect the dots on consumer engagement. One key point that surprised many was too much communication works against creating an effective ongoing relationship with the consumer.
Another presentation that highlighted some impressive possibilities when alignment happens between IT and Marketing was the talk, Technology is a Powerful Enabler for Marketing in a Digital World, presented by:
1) Mukund Kaushik, Vice President, IT Services, Global Marketing, Kimberly-Clark Corporation and,
2) Jennifer Sepull, Chief Information Officer & Vice President, IT Services, Kimberly-Clark Corporation.
Jennifer and Mukund joined the CGT 2014 CMO of the year, Clive Sirkin and have made tremendous progress implementing tools to manage great content in a systematic manner throughout the globe, where their products are distributed. They closed their program with a YouTube video of a doctor generating a three-dimensional representation of an unborn baby from a sonogram…a pretty spectacular innovation.
Finally, attendees received an eye opening discussion given by Dmitri Williams, PhD., a Professor at the University of Southern California, whose talk was titled, Social Analytics: Getting Beyond ‘Likes’. The talk title of the presentation was an understatement of where Dr. Williams sees the Advertising industry evolving in the next five to ten years. His work with gaming developers tapped into the structure of social networks to show how interactions lead to transactions and revenue, from the people who influence the network the most (Social Whales), is fascinating and compelling.
CGT, as always, delivered a great summit and RW3 enjoyed our time at the conference. We’re looking forward to following up with thought provoking discussions and are looking forward to next year.
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