Tag: Trade Promotion

8
Jan

Using Science & Mathematics to Find The Perfect Mix Of In-Store Trade Spend Activities

Calculating The Perfect In-Store Trade Spend Mix Using Science Trade spend is tricky. If you don’t spend enough your sales could slump; and if you overspend, you eat away at your profit margins. The trick is to find the perfect in-store mix of promotions, from the frequency and placement to the overall displays. When talking to VPs of Sales regarding

Read more

26
Aug

Insights 360: The 2015 GMA Leadership Forum

The 2015 GMA Leadership Forum was once again filled with insightful content, an impressive group of attendees and a popular Partner-Power Connect segment. The theme, “Omni-Channel And The Ever Evolving Millennial Shopper” inspired sessions on topics that were top-of-mind for attendees. Kicking off the event was futurist Daniel Burros who did a wonderful job of demonstrating to the audience the

Read more

28
Jul

Understanding Today’s Shopper

Consumers today shop without planning and eat without shopping. Understanding today’s shopper is crucial to an effective and successful retail execution strategy. FMI just concluded a study to identify who exactly is today’s grocery shopper. Using FMI’s annual surveys, a mix of qualitative approaches, and online journalism FMI started to crunch the numbers. We found that some of the trends

Read more

20
May

Uniting Trade Promotion Management with IT

It can be tough sometimes, getting your Sales and Marketing teams to see eye to eye. Sure, they both have the same end goal, the success of the organization, but both have a different role in obtaining it. While Marketing is working to build brand credibility through promotions, advertisements and social media, Sales is working equally as hard to ensure

Read more

12
May

Retail Execution Solutions Leaving 73% Unsatisfied

Whether they want to capture accurate data about shelf conditions, increase effective bi-directional communication between the field and headquarters, or create intelligent ordering suggestions, consumer packaged goods companies (CPG’s) turn towards retail execution solutions to solve any number of challenges. Though the majority of CPGs have updated their retail execution solutions in the past year and are using up-to-date technology,

Read more

21
Feb

Measure Your Promotional Compliance Rate

In the consumer packaged goods (CPG) industry, there can be a slight disconnect between the agreed-upon promotions and what is executed at the shelf. Retailers carry out thousands of programs each week and due to the vast number of promotions, as well as retailers streamlining labor costs, details can be overlooked. Although data is scarce industry experts believe that promotional

Read more

1
Jul

CPG Companies Lending a Hand to Improve Trade Promotions

Trade Promotions are essential for a brand’s success in attracting new customers, introducing new products and ensuring ongoing shopper loyalty, so it’s no surprise it has grown to become the second largest line item in most CPG marketing budgets. With companies increasing their Trade Promotion efforts, including promotional end-caps and specials, some retailers are asking for assistance. CPG companies are

Read more