Tag: TPR

8
Jan

Finding The Perfext In-Store Trade Spend Mix

Calculating The Perfext In-Store Trade Spend Mix Trade spend is tricky. If you don’t spend enough your sales could slump; and if you overspend, you eat away at your profit margins. The trick is to find the perfect in-store mix of promotions, from the frequency and placement to the overall displays. When talking to VPs of Sales regarding execution around

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