Tag: Sales Execution

17
Jul

The Yin and Yang between CPG Field Sales and Digital Media Marketing

The Yin and Yang between CPG Field Sales and Digital Marketing  Social media has engulfed itself in every aspect of our lives, from finding the newest restaurant to buying organically sourced toothpaste. More and more CPG brands are tapping into social media and sharing content that resonates with today’s young consumers, from their core values to natural ingredients. All this

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20
Jul

National Tobacco Company Undergoes Sales Force Evolution

National Tobacco Company (NTC) has doubled its business over the last five years, a feat that it strongly attributes to a long-standing partnership with its sales force automation provider, RW3. With 300 employees, NTC manufactures, imports, markets and sells tobacco products and accessories under brand names like Beech-Nut, Stoker’s and Zig-Zag to the United States and select international markets. Initially

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