Tag: ROI

24
Oct

RAO: Retail Activity Optimization or a Really Awesome Opportunity

It’s Not Luck! It’s Innovation Executing at retail is paramount to the success of any brand. The more stores a rep can visit and perform daily retail activities the better but with a finite hours in a week a rep needs to know where to go and what do before they start their sales calls each day. A well thought out data strategy can be the

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20
Nov

Energizer Gains the Analytics Advantage

Energizer was determined to accurately assess the ROI of retail service activities at granular levels. It sought to understand which services drive the most incremental sales and which cost the most to perform. It needed a process and a database to collect and deliver the data in a meaningful way.   >Read Full Story

12
May

Retail Execution Solutions Leaving 73% Unsatisfied

Whether they want to capture accurate data about shelf conditions, increase effective bi-directional communication between the field and headquarters, or create intelligent ordering suggestions, consumer packaged goods companies (CPG’s) turn towards retail execution solutions to solve any number of challenges. Though the majority of CPGs have updated their retail execution solutions in the past year and are using up-to-date technology,

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