Tag: Retail

14
Oct

How to Use Data to Understand Emerging Markets

Millennials, Hispanic shoppers, tech-savvy and health conscious consumers are reshaping the retail landscape. These segments are leaders in the e-commerce segment and CPG companies and retailers need to innovate their instore sales strategy if they want to get the shopper inside the bricks. Through in-store-only promotions, live demonstrations, and digital marketing integration, CPG companies and retailers are evolving their efforts

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12
May

Retail Execution Solutions Leaving 73% Unsatisfied

Whether they want to capture accurate data about shelf conditions, increase effective bi-directional communication between the field and headquarters, or create intelligent ordering suggestions, consumer packaged goods companies (CPG’s) turn towards retail execution solutions to solve any number of challenges. Though the majority of CPGs have updated their retail execution solutions in the past year and are using up-to-date technology,

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