Tag: Retail Execution

22
Jan

RW3 Named Top Provider for Retail Execution by CGT Magazine

Austin, TX, January 22nd – RW3 Technologies Inc., a leading supplier of mobile field applications and analytics for the Consumer Packaged Goods (CPG) industry, was voted the No. 1 Best-in-Class Provider of Retail Execution and a Best-in-Class Provider of Customer Relationship Management Solutions in Consumer Goods Technology magazine’s annual Readers’ Choice Awards. “I would like to thank our loyal clientele

Read more

21
Jan

A Glimpse Into The 2016 EPG Summit

A Glimpse Into The 2016 EPG Summit It’s essential to keep your market share and maintain growth in your category as competition grows at the shelf. With compliance rates varying from account to account your field team needs to be equipped with the right in-store technology that makes them faster, allows them to make smarter decisions and most importantly makes them

Read more

25
Nov

Integrating POS Data into a Mobile Retail Execution Strategy

We’ve all seen the power of POS and syndicated data in the CPG industry. But, for some reason, when companies try to implement data solutions into their mobile sales force strategy, the ROI begins to dwindle and the obstacles seem to multiply. Innovations in data warehouses and mobile technology, however, have transformed what was once a dismal undertaking into an

Read more

10
Nov

Inspecting the Expected This Holiday Season

In today’s fast-paced world of quick promotions and new items, it can be difficult to monitor retail execution and ensure the accuracy of your salesforce efforts especially during the holiday season. One common issue we’ve heard time and time again from CPG manufacturers is that they feel limited by the size of their field salesforce. With finite hours in a

Read more

26
Oct

Emkay Food Sales Equips Sales Force with SmartCall

AUSTIN, TX October 26, 2015  Emkay Food Sales, a high-end protein food broker in California, is teaming up with RW3 Technologies for in-store retail execution and reporting solutions. As part of a strategic plan to increase category share for their clients and their overall value proposition, Emkay is equipping its field team with the RW3 SmartCall field application, part of

Read more

20
Oct

Insights 360: Saint Joseph’s Food Summit 2015

The topic for this year’s 10th Annual CPG Food Summit presented by Saint Joseph’s University was “FRESH Thinking in Food Marketing”. We heard from industry suppliers, retailers and disruptors over the course of the day and learned how they have successfully incorporated the fresh concept into their business and where they think the industry is heading as we move into

Read more

28
Jul

Understanding Today’s Shopper

Consumers today shop without planning and eat without shopping. Understanding today’s shopper is crucial to an effective and successful retail execution strategy. FMI just concluded a study to identify who exactly is today’s grocery shopper. Using FMI’s annual surveys, a mix of qualitative approaches, and online journalism FMI started to crunch the numbers. We found that some of the trends

Read more

20
Apr

CGT’s SMB’s Standouts of 2015

Innovation and technology isn’t just for the big guys anymore. This April CGT recognized nine standout small-to-mid-sized (SMB) consumer goods companies that use innovative thinking, technology solutions and unique marketing strategies to make an impact at the shelf and stand out at retail. King’s Hawaiian was among those selected. All of the companies featured are under $1 billion in revenue

Read more

5
Dec

DirectToHispanic Switching to RW3 SmartCall

DirectToHispanic will launch RW3’s SmartCall application and Business Intelligence (BI) Suite. The company’s field reps will utilize the application’s native version on their iPad Minis, taking advantage of the rich capabilities it provides such as an offline call mode, allowing store visits to be conducted in areas with little or no connectivity. DirecToHispanic will utilize the photo gallery, enabling users

Read more

12
Sep

Private Label Brands Compete Harder than Ever

The rise of the private label brand during the recession is making for stiffer competition for brand name products.. Trends show that while many customers returned to buying their favorite brand names, other shoppers are content with private label and don’t plan on switching back…yet. The increase of private label sales in supermarkets and drug stores is significant- an increase

Read more