Tag: Retail Execution Strategy

4
Sep

The Three Best Methods to Measure Share of Shelf

The Three Best Methods to Measure Share of Shelf Shelf space is a lot like the game of Monopoly. Do you have enough real estate? Is it Park Place and Boardwalk or Marvin Gardens? Is someone parked on your property? You need to know if you’re in the best position for maximum sales, if your product is stocked and whether

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3
Feb

The Retail Execution Road Map to Success 2016 – Part 1

The industry is transforming before our eyes. With new technology disruptors and today’s dynamic shopper, consumer goods organizations are finding it difficult to grow or even retain their category market share. In both 2013 and 2014, the growth of e-commerce drastically outpaced brick-and-mortar. According to recent projections from eMarketer, this trend is only expected to continue. After leaving this years

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