Tag: RAO

4
Sep

The Three Best Methods to Measure Share of Shelf

The Three Best Methods to Measure Share of Shelf Shelf space is a lot like the game of Monopoly. Do you have enough real estate? Is it Park Place and Boardwalk or Marvin Gardens? Is someone parked on your property? You need to know if you’re in the best position for maximum sales, if your product is stocked and whether

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18
Jun

Why Big CPGs are Investing in Field Sales & Retail Execution Teams Once Again

Why Big CPGs are Investing in Field Sales & Retail Execution Teams The choice between investing in an inside sales force versus going with an outside sales and marketing broker is an important one for any size CPG company, but for the larger ones, the decision can be monumental. When recent CPG companies like Kraft Heinz and Kellogg’s announced hiring

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22
Aug

How Data integration Improves In-Store Selling Activities

How Data Integration Improves In-Store Selling Activities Within your REM Solution You know that sense that everything is moving faster? That feeling that there’s always a new product, a new tool, a new trend to keep track of in the consumer goods industry? It’s based on fact. That’s how the industry and today’s shopper functions today. The constant availability of

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