Tag: Pricing

5
Nov

The Psychology Behind The Physical Subscriptions Phenomenon

The Psychology Behind Why We Love Physical Subscriptions Consumers love the unexpected even if they are expecting it! Take the latest trend with subscription services (Dollar Shave Club, Stitch Fix, Milk), all these items are things shoppers can go out and buy on their own but instead, they elected to join an elite list of consumers that receive their package on a

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16
Jan

How Retail Grocers Are Adjusting To The Sugar Drink Tax

How Retailers Are Adjusting To The Sugar Drink Tax A new year means new local regulations for retailers and CPG manufacturers to follow. From cities banning plastic water bottles to implementing a single-use bag ordinance, it’s up to the companies to ensure they follow the new regulations. One trend that is starting to gain national attention is the “Sugar Drink

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19
Jun

Is Your Price Matching Policy Doing More Harm Then Good?

Is Your Price Matching Policy Doing More Harm Then Good? Only one retailer can truly offer the most competitive price on an item- so how can everyday low price companies like Walmart all offer “the lowest price, guaranteed?” Many retailers are developing innovative price matching technology solutions to allow the frugal shopper to purchase all their products at one retailer,

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29
Dec

New Detours Ahead Along The Path To Purchase

New Detours Ahead Along The Path To Purchase We all know how difficult it can be getting a product on the shelf and into the shoppers’ basket. Today, traditional shoppers have changed the traditional path to purchase, by making the buying process an omnichannel experience and utilizing the internet and mobile apps to find the best value. Shoppers have always

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14
Jul

How Pricing Defines Your Brands

Whether you’re a baby boomer, generation x or a millennial, there are so many influencers weighing upon a shopper. Pricing is a huge influencer, especially on the millennial shopper ($200 billion + in sales), who is an especially price sensitive, tech-savvy and “smart” shopper. Baby Boomers ($230 billion + in sales), are known to have strong brand loyalty- but will

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30
Jun

Pricing for the New Customer – Competitive Pricing Data

Pricing for the New Customer – Competitive Pricing Data Customers use price comparison websites and apps every day, to compare products and prices across stores and channels, to get the best value. Retail organizations have used similar solutions too, to gather pricing data from competitors and integrate it into their own pricing strategies. Now, technology is allowing retailers the ability

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