Tag: Pricing Audit

19
Jun

Is Your Price Matching Policy Doing More Harm Then Good?

Is Your Price Matching Policy Doing More Harm Then Good? Only one retailer can truly offer the most competitive price on an item- so how can everyday low price companies like Walmart all offer “the lowest price, guaranteed?” Many retailers are developing innovative price matching technology solutions to allow the frugal shopper to purchase all their products at one retailer,

Read more

12
Sep

Private Label Brands Compete Harder than Ever

The rise of the private label brand during the recession is making for stiffer competition for brand name products.. Trends show that while many customers returned to buying their favorite brand names, other shoppers are content with private label and don’t plan on switching back…yet. The increase of private label sales in supermarkets and drug stores is significant- an increase

Read more

14
Jul

How Pricing Defines Your Brands

Whether you’re a baby boomer, generation x or a millennial, there are so many influencers weighing upon a shopper. Pricing is a huge influencer, especially on the millennial shopper ($200 billion + in sales), who is an especially price sensitive, tech-savvy and “smart” shopper. Baby Boomers ($230 billion + in sales), are known to have strong brand loyalty- but will

Read more

30
Jun

Pricing for the New Customer – Competitive Pricing Data

Pricing for the New Customer – Competitive Pricing Data Customers use price comparison websites and apps every day, to compare products and prices across stores and channels, to get the best value. Retail organizations have used similar solutions too, to gather pricing data from competitors and integrate it into their own pricing strategies. Now, technology is allowing retailers the ability

Read more