Tag: Path to Purchase


New Detours Ahead Along The Path To Purchase

New Detours Ahead Along The Path To Purchase We all know how difficult it can be getting a product on the shelf and into the shoppers’ basket. Today, traditional shoppers have changed the traditional path to purchase, by making the buying process an omnichannel experience and utilizing the internet and mobile apps to find the best value. Shoppers have always

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Big Data Creates the Perfect Fan Experience

Creating the optimal consumer experience is Business 101. CPG organizations, retailers, and now the 49ers of the NFL have joined the Big Data phenomenon.  There is a fine line organizations must not cross when tracking their customers- you don’t want them to feel as though their privacy has been invaded- but when done correctly, a consumer’s average experience can be

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