Tag: Marketing


New Detours Ahead Along The Path To Purchase

New Detours Ahead Along The Path To Purchase We all know how difficult it can be getting a product on the shelf and into the shoppers’ basket. Today, traditional shoppers have changed the traditional path to purchase, by making the buying process an omnichannel experience and utilizing the internet and mobile apps to find the best value. Shoppers have always

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Consumer Demand Drives Collaboration

Consumer Demand Drives Collaboration Retailers and CPG companies can both agree that consumer satisfaction must be their number one priority. However, according to an article published by Marketing Daily nearly 1/3 of consumers feel their brands habitually let them down. It’s up to sales teams and their retail partners to improve the shopper experience. With the explosion of big data

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