Tag: Marketing Mix

29
Dec

New Detours Ahead Along The Path To Purchase

New Detours Ahead Along The Path To Purchase We all know how difficult it can be getting a product on the shelf and into the shoppers’ basket. Today, traditional shoppers have changed the traditional path to purchase, by making the buying process an omnichannel experience and utilizing the internet and mobile apps to find the best value. Shoppers have always

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5
Dec

The Millennial Shopper Loyalty Is Up for Grabs, Are You Ready to Capture It?

Millennial Loyalty Is Up for Grabs, Are You Ready to Capture It? As the dust settles on 2016, we’re seeing the elusive millennial shoppers slowly reshaping their buying habits and starting to exhibit similar buying patterns to their predecessor, Generation X. And it’s just in time for today’s retail grocers… Why the Delay? The millennial generation (born 1977-1994) has experienced

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28
Jul

Understanding Today’s Shopper

Consumers today shop without planning and eat without shopping. Understanding today’s shopper is crucial to an effective and successful retail execution strategy. FMI just concluded a study to identify who exactly is today’s grocery shopper. Using FMI’s annual surveys, a mix of qualitative approaches, and online journalism FMI started to crunch the numbers. We found that some of the trends

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14
Jul

How Pricing Defines Your Brands

Whether you’re a baby boomer, generation x or a millennial, there are so many influencers weighing upon a shopper. Pricing is a huge influencer, especially on the millennial shopper ($200 billion + in sales), who is an especially price sensitive, tech-savvy and “smart” shopper. Baby Boomers ($230 billion + in sales), are known to have strong brand loyalty- but will

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30
Jun

Pricing for the New Customer – Competitive Pricing Data

Pricing for the New Customer – Competitive Pricing Data Customers use price comparison websites and apps every day, to compare products and prices across stores and channels, to get the best value. Retail organizations have used similar solutions too, to gather pricing data from competitors and integrate it into their own pricing strategies. Now, technology is allowing retailers the ability

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24
May

Consumer Demand Drives Collaboration

Consumer Demand Drives Collaboration Retailers and CPG companies can both agree that consumer satisfaction must be their number one priority. However, according to an article published by Marketing Daily nearly 1/3 of consumers feel their brands habitually let them down. It’s up to sales teams and their retail partners to improve the shopper experience. With the explosion of big data

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