Tag: Kimberly Clark

21
Feb

Measure Your Promotional Compliance Rate

In the consumer packaged goods (CPG) industry, there can be a slight disconnect between the agreed-upon promotions and what is executed at the shelf. Retailers carry out thousands of programs each week and due to the vast number of promotions, as well as retailers streamlining labor costs, details can be overlooked. Although data is scarce industry experts believe that promotional

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5
Jun

RW3 Implements Mobile Capabilities for Kimberly-Clark

Austin, Texas – June 4, 2013 – RW3 Technologies recently contracted with Kimberly-Clark (KCC) to help optimize their trade promotion investment. Because consumers worldwide choose KCC products, RW3 is providing state-of-the-art mobile technology solutions that enable KCC’s brands to remain front and center on the shelf. RW3 approached KCC with an initiative to optimize KCC’s investment by measuring retail compliance

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