Tag: Instore Mobile

12
May

Retail Execution Solutions Leaving 73% Unsatisfied

Whether they want to capture accurate data about shelf conditions, increase effective bi-directional communication between the field and headquarters, or create intelligent ordering suggestions, consumer packaged goods companies (CPG’s) turn towards retail execution solutions to solve any number of challenges. Though the majority of CPGs have updated their retail execution solutions in the past year and are using up-to-date technology,

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21
Feb

Measure Your Promotional Compliance Rate

In the consumer packaged goods (CPG) industry, there can be a slight disconnect between the agreed-upon promotions and what is executed at the shelf. Retailers carry out thousands of programs each week and due to the vast number of promotions, as well as retailers streamlining labor costs, details can be overlooked. Although data is scarce industry experts believe that promotional

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