Tag: Hispanic Shoppers


How to Use Data to Understand Emerging Markets

Millennials, Hispanic shoppers, tech-savvy and health conscious consumers are reshaping the retail landscape. These segments are leaders in the e-commerce segment and CPG companies and retailers need to innovate their instore sales strategy if they want to get the shopper inside the bricks. Through in-store-only promotions, live demonstrations, and digital marketing integration, CPG companies and retailers are evolving their efforts

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