Tag: Hard Discount Strategy

8
May

With an Innovative Shopping Makeover Hard Discount Grocery Stores Are Ready to Disrupt the US Market

With a New Makeover Hard Discount Grocery Stores Are Ready to Disrupt the US Market Customer experience is key. Hard discounters—like German retailers Aldi and Lidl—are famous for less than-stellar customer experience: dark stores with few employees, questionable looking products still in packages. The whole shopping experience has been sort of dingy and sad. Not anymore. These two stores, in

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