Tag: gamification


The Science Behind Gamification & Field Sales

The Science Behind Gamification & Field Sales We’re not here to play games. Or are we? More and more sales teams are turning to gamification to boost motivation and increase performance. Why games? Well, we can start with the neurochemical basis. When you play a game, and you score a point, it releases dopamine—a reward chemical in your brain. That

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Growing the Basket Through Digital Strategies

Growing the Basket Through Digital Strategies  The end goal of any pricing strategy is to fill a shoppers’ basket with as many SKU’s as possible. Doing that requires not only the right marketing mix, but pinpoint pricing to increase impulse purchases and innovative digital strategies that offer a one-of-a-kind in-store shopping experience. It all adds up to creating value, convenience and

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