Tag: Emerging Markets


DirectToHispanic Switching to RW3 SmartCall

DirectToHispanic will launch RW3’s SmartCall application and Business Intelligence (BI) Suite. The company’s field reps will utilize the application’s native version on their iPad Minis, taking advantage of the rich capabilities it provides such as an offline call mode, allowing store visits to be conducted in areas with little or no connectivity. DirecToHispanic will utilize the photo gallery, enabling users

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How to Use Data to Understand Emerging Markets

Millennials, Hispanic shoppers, tech-savvy and health conscious consumers are reshaping the retail landscape. These segments are leaders in the e-commerce segment and CPG companies and retailers need to innovate their instore sales strategy if they want to get the shopper inside the bricks. Through in-store-only promotions, live demonstrations, and digital marketing integration, CPG companies and retailers are evolving their efforts

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