Tag: digital marketing

17
Jul

The Yin and Yang between CPG Field Sales and Digital Media Marketing

The Yin and Yang between CPG Field Sales and Digital Marketing  Social media has engulfed itself in every aspect of our lives, from finding the newest restaurant to buying organically sourced toothpaste. More and more CPG brands are tapping into social media and sharing content that resonates with today’s young consumers, from their core values to natural ingredients. All this

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10
Oct

Growing the Basket Through Digital Strategies

Growing the Basket Through Digital Strategies  The end goal of any pricing strategy is to fill a shoppers’ basket with as many SKU’s as possible. Doing that requires not only the right marketing mix, but pinpoint pricing to increase impulse purchases and innovative digital strategies that offer a one-of-a-kind in-store shopping experience. It all adds up to creating value, convenience and

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