Tag: Data

25
Jul

Using Big Data to Understand Your End Consumer

Consumer data produced by SKUs and barcodes has been used by CPG organizations for years; however, a new breed of data created by the actual end consumer is currently baring tremendous value. This type of consumer data is being generated through mobile apps, online forums and social media. Retailers and CPG companies alike are finally getting the opportunity to understand

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16
Aug

All-Clad Snags Opportunities with Custom Data Dashboard

For All-Clad professional cookware, Williams-Sonoma is the retail Heavyweight Champion.  A huge number of All-Clad’s sales funnel through those stores. And since many of All-Clad’s products range from $100 to $1,000 or more, any change in sales could mean millions of dollars lost or gained. The only problem is that Willams-Sonoma was sending sales data in big, unwieldy spreadsheets that

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20
Jul

National Tobacco Company Undergoes Sales Force Evolution

National Tobacco Company (NTC) has doubled its business over the last five years, a feat that it strongly attributes to a long-standing partnership with its sales force automation provider, RW3. With 300 employees, NTC manufactures, imports, markets and sells tobacco products and accessories under brand names like Beech-Nut, Stoker’s and Zig-Zag to the United States and select international markets. Initially

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