Tag: Data

4
Nov

Competing With Small CPG Brands

Competing with small CPG brands Smaller companies continue to grow their share of the CPG market. More than $17 billion in sales has shifted to startups since 2013, and 90 percent of CPG e-commerce growth is attributed to startups. Huge social shifts drive this, and they’re likely to continue. More and more companies are using personalization to digitally reach out

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23
Oct

A Photo Really is Worth a Gigabyte of Data

A Photo Really is Worth a Gigabyte of Data A photo can replace a handful of questions in a store audit, provide supportive material for a field sales manager, or even be used in daily reports for the C-Suite. If photos are not part of your field sales strategy in 2018 that must change in 2019, the value lost is

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7
Nov

The Three Truths: Why Every Organization Needs A Scorecard

The 3 Truths: Why Every Organization Needs A Scorecard Does this sound familiar? “We’ve tried to set up a Scorecard in the past, but with limited team resources and a growing list of projects we had to push that aside”? It seems at the beginning of each fiscal year, setting up a scorecard is a top priority, however, between getting

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21
Jun

Direct Sales Forces Emerging at Retail

Direct Sales Forces Continue to Emerge at Retail Out of Stocks, phantom inventory, and other on-shelf availability issues are consistent frustrations of retail execution… But with today’s mobile technology and disparate data sources these frustrations are now being addressed. With innovative retail solutions, the cost of execution has decreased, while the ROI per store has increased. CPG organizations have identified a

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27
Dec

Five Big Data Shifts For CPG Field Teams in 2017

Five Big Data Shifts For CPG Field Teams in 2017 Everybody’s talking about Big Data. But what does it mean to the CPG Industry? Consider this scenario: In Los Angeles, one of our client’s retail grocer ranks among the top 10 nationally for sales of a particular baby food. But just a few blocks over, at the same grocery chain, that

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20
Nov

Energizer Gains the Analytics Advantage

Energizer was determined to accurately assess the ROI of retail service activities at granular levels. It sought to understand which services drive the most incremental sales and which cost the most to perform. It needed a process and a database to collect and deliver the data in a meaningful way.   >Read Full Story

14
Oct

How to Use Data to Understand Emerging Markets

Millennials, Hispanic shoppers, tech-savvy and health conscious consumers are reshaping the retail landscape. These segments are leaders in the e-commerce segment and CPG companies and retailers need to innovate their instore sales strategy if they want to get the shopper inside the bricks. Through in-store-only promotions, live demonstrations, and digital marketing integration, CPG companies and retailers are evolving their efforts

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19
Aug

Data Sharing brings Improvements at the Shelf

There are significant ROI benefits that come from CPG organizations and retailers of sharing downstream data, as well as data being shared throughout an organization. Controlling OOS, managing inventory, forecasting, replenishment and promotional compliance are all improved through collaboration and the sharing of data. Last year, in the 2013 State of Data Sharing study released by CGT and RIS News, 39% of

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14
Jul

How Pricing Defines Your Brands

Whether you’re a baby boomer, generation x or a millennial, there are so many influencers weighing upon a shopper. Pricing is a huge influencer, especially on the millennial shopper ($200 billion + in sales), who is an especially price sensitive, tech-savvy and “smart” shopper. Baby Boomers ($230 billion + in sales), are known to have strong brand loyalty- but will

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30
Jun

Pricing for the New Customer – Competitive Pricing Data

Pricing for the New Customer – Competitive Pricing Data Customers use price comparison websites and apps every day, to compare products and prices across stores and channels, to get the best value. Retail organizations have used similar solutions too, to gather pricing data from competitors and integrate it into their own pricing strategies. Now, technology is allowing retailers the ability

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