Tag: CPG Insights

5
Nov

The Psychology Behind The Physical Subscriptions Phenomenon

The Psychology Behind Why We Love Physical Subscriptions Consumers love the unexpected even if they are expecting it! Take the latest trend with subscription services (Dollar Shave Club, Stitch Fix, Milk), all these items are things shoppers can go out and buy on their own but instead, they elected to join an elite list of consumers that receive their package on a

Read more

17
Jul

The Yin and Yang between CPG Field Sales and Digital Media Marketing

The Yin and Yang between CPG Field Sales and Digital Marketing  Social media has engulfed itself in every aspect of our lives, from finding the newest restaurant to buying organically sourced toothpaste. More and more CPG brands are tapping into social media and sharing content that resonates with today’s young consumers, from their core values to natural ingredients. All this

Read more