Tag: Competitive Pricing

19
Nov

What does Behavioral Economics & Pricing Have in Common?

Using Behavioral Economics To Optimize Pricing In Grocery Here’s how we make purchasing decisions: We decide to buy something in the blink of an eye, triggered by the emotion centers of our brain. We then spend however long it takes to justify that decision using logic. If you buy a $2 million Bugatti and you have five kids and a

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19
Jun

Is Your Price Matching Policy Doing More Harm Then Good?

Is Your Price Matching Policy Doing More Harm Then Good? Only one retailer can truly offer the most competitive price on an item- so how can everyday low price companies like Walmart all offer “the lowest price, guaranteed?” Many retailers are developing innovative price matching technology solutions to allow the frugal shopper to purchase all their products at one retailer,

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9
Nov

Is a Subscription Service Right for Your Retail Grocery Store?

Is a Subscription Service Right for Your Retail Grocery Store? It’s Sunday afternoon and it’s time for your shoppers to start grocery shopping but instead of driving to the store and making sure they bring the bags in this time, your customers log onto your website, select the items they need for the week, and then hit order and “subscribe.”

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12
Sep

Private Label Brands Compete Harder than Ever

The rise of the private label brand during the recession is making for stiffer competition for brand name products.. Trends show that while many customers returned to buying their favorite brand names, other shoppers are content with private label and don’t plan on switching back…yet. The increase of private label sales in supermarkets and drug stores is significant- an increase

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