Tag: CGT

28
Jul

Understanding Today’s Shopper

Consumers today shop without planning and eat without shopping. Understanding today’s shopper is crucial to an effective and successful retail execution strategy. FMI just concluded a study to identify who exactly is today’s grocery shopper. Using FMI’s annual surveys, a mix of qualitative approaches, and online journalism FMI started to crunch the numbers. We found that some of the trends

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29
May

2015 CGT Customer Management Solution Guide

The 2015 CGT Customer Management Solution Guide is here. RW3 Technologies was happy to share our insights into what’s trending in the industry and where customer solutions are heading in 2016. See what Bruce Nagle thinks is key for retailers to deliver the perfect omnichannel experience to the consumer, the steps to successfully bridge the collaboration gap between the supplier/retailer,

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27
May

Consumer Goods Sales and Marketing Summit

RW3 is excited once again to sponsor and attend the CGT Sales and Marketing Summit in New York City this year at the Roosevelt. The Sales and Marketing Summit is broken out into multiple tracks allowing attendees to create their own summit experiences. Presentations focus on consumer-facing objectives such as marketing and media, data analytics, mobile solutions, trade promotion optimization, retail collaboration, and sales force effectiveness.   With keynote speaker Rhonda Ramlo from

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20
Apr

CGT’s SMB’s Standouts of 2015

Innovation and technology isn’t just for the big guys anymore. This April CGT recognized nine standout small-to-mid-sized (SMB) consumer goods companies that use innovative thinking, technology solutions and unique marketing strategies to make an impact at the shelf and stand out at retail. King’s Hawaiian was among those selected. All of the companies featured are under $1 billion in revenue

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20
May

Uniting Trade Promotion Management with IT

It can be tough sometimes, getting your Sales and Marketing teams to see eye to eye. Sure, they both have the same end goal, the success of the organization, but both have a different role in obtaining it. While Marketing is working to build brand credibility through promotions, advertisements and social media, Sales is working equally as hard to ensure

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12
May

Retail Execution Solutions Leaving 73% Unsatisfied

Whether they want to capture accurate data about shelf conditions, increase effective bi-directional communication between the field and headquarters, or create intelligent ordering suggestions, consumer packaged goods companies (CPG’s) turn towards retail execution solutions to solve any number of challenges. Though the majority of CPGs have updated their retail execution solutions in the past year and are using up-to-date technology,

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6
May

Optimize Your Analytics with BIG DATA

The consumer goods industry has recognized the importance of big data in improving operational efficiency and is beginning to utilize big data in their day-to-day business decisions. In a recent CGT study, Big Data Adoption, an overwhelming 89 percent already have, or are working to implement a big data strategy for their organization- that’s a significant increase over the past

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21
Feb

Measure Your Promotional Compliance Rate

In the consumer packaged goods (CPG) industry, there can be a slight disconnect between the agreed-upon promotions and what is executed at the shelf. Retailers carry out thousands of programs each week and due to the vast number of promotions, as well as retailers streamlining labor costs, details can be overlooked. Although data is scarce industry experts believe that promotional

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2
Feb

Industry Awards RW3: #1 Customer Experience

Alamo, CA – February 2, 2012 – RW3, Inc. announced today that the company is the 2012 Consumer Goods Technology Readers’ Choice Award Winner for #1 CRM Customer Experience and is ranked as one of the Top 8 overall Best in Class CRM Service Providers. As stated in CGT, this year’s CRM list clearly outlines a change in focus for CG companies.

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