Tag: 4 P’s

14
Jul

How Pricing Defines Your Brands

Whether you’re a baby boomer, generation x or a millennial, there are so many influencers weighing upon a shopper. Pricing is a huge influencer, especially on the millennial shopper ($200 billion + in sales), who is an especially price sensitive, tech-savvy and “smart” shopper. Baby Boomers ($230 billion + in sales), are known to have strong brand loyalty- but will

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30
Jun

Pricing for the New Customer – Competitive Pricing Data

Pricing for the New Customer – Competitive Pricing Data Customers use price comparison websites and apps every day, to compare products and prices across stores and channels, to get the best value. Retail organizations have used similar solutions too, to gather pricing data from competitors and integrate it into their own pricing strategies. Now, technology is allowing retailers the ability

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