Success Stories

Our experts share their demo stories

Sherif’s demo story

Sometimes demos reveal something that has not been noticed before. Sherif recalls when the team building software for mobile showed how they solved a particular customer problem. But only on mobile. The same problem existed for desktop users, but the solution approach had not been discussed with the desktop engineers. Sherif remembers that “the demo highlighted that we were letting our internal team structures influence the customer experience.” The demo showed the need for better information sharing and highlighted a creeping silo problem between teams.

GroceryShop 2019 Image

Jen’s demo story

You can talk it up all you want, but you’ve got to show people how things work. “In a world where AI has become a buzzword appearing on every marketing website, it was important for Sajari to demonstrate how easy and practical it is to implement a personalised search experience”. Through demo storytelling, Sajari could highlight the personalisation and focus on the “benefit to customers”. Jens believes their simple but effective demo has closed the majority of customer deals.

Jen’s demo story

You can talk it up all you want, but you’ve got to show people how things work. “In a world where AI has become a buzzword appearing on every marketing website, it was important for Sajari to demonstrate how easy and practical it is to implement a personalised search experience”. Through demo storytelling, Sajari could highlight the personalisation and focus on the “benefit to customers”. Jens believes their simple but effective demo has closed the majority of customer deals.

GroceryShop 2019 Image