FOR IMMEDIATE RELEASE: (8/10/2017)
RW3 Ports Directly to Field Sales & Marketing Agencies to Boost OSA
CPG retail audits are sent directly to third party field reps through RW3’s MarketCheck App
Austin, Texas: Using RW3 Technologies’ retail field audit application MarketCheck (MC), Consumer Packaged Goods (CPG) Companies can now send follow-ups of in-store issues directly to their third party sales and marketing field reps, allowing them to respond to on-shelf availability issues directly within their agency’s system, which is already showing a reduction in reps’ turnaround times by 70%.
“In retail, you need to be quick, innovative and most importantly proactive. By connecting our retail audit and survey application to the sales and marketing agency system, we’re bridging the gap between execution and compliance and improving on-shelf availability,” said Bernie Encarnacion, National Retail Operations Manager at Bush Brothers & Company.
“A key component to increasing the sales and marking reps’ impact and reducing turnaround times was to avoid data overload and to create a streamlined process at retail,” said Bruce Nagle, CEO & Founder of RW3 Technologies. To achieve this, RW3 incorporates smart logic that sends over only required responses to the rep, rather than the entire retail audit survey.
Overall it’s been a win-win for every party involved as it has:
• Increased the reps’ impact at retail and improved efficiencies around in-store execution
• Allowed CPG manufacturers to focus on retail-centric TPR projects
• Increased collaboration between the sales and marketing agencies and their CPG clientele
RW3 hopes to continue with these innovative partnerships at retail to help streamline activities around retail execution and on-shelf availability to ensure the ideal shopping experience for today’s consumer.
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About RW3 Technologies
RW3 provides SaaS and custom field applications for sales forces and marketing specialists in the CPG industry. Specializing in data integration, retail activity optimization (RAO) and customer relationship management (CRM), RW3 provides field reps with solutions that increase speed-to-shelf, expand market share, and optimize a field reps in-store activities. RW3 helps CPG organizations tap into the power of big data to create a unique competitive advantage. Visit RW3 online at www.rw3.com to learn more.