Austin, Texas – June 4, 2013 – RW3 Technologies recently contracted with Kimberly-Clark (KCC) to help optimize their trade promotion investment. Because consumers worldwide choose KCC products, RW3 is providing state-of-the-art mobile technology solutions that enable KCC’s brands to remain front and center on the shelf.
RW3 approached KCC with an initiative to optimize KCC’s investment by measuring retail compliance and to gain a better understanding of in-stock distribution. This will help KCC effectively collaborate with retailers and increase ROI for both parties. Previously, they have relied on universally available data that was sometimes delayed or inaccurate.
RW3 implemented its new InStore Mobile solution, allowing KCC to accurately capture comprehensive intelligence regarding their brands’ activity at the shelf. “We were able to capture retail data and start measuring the gaps, all within a week or two of implementation,” commented Lon Hanson, Director, US Retail Operations. “This has given us factual retail insights we’ve never had before.”
KCC looks forward to integrating additional data resources to ensure a more detailed understanding of their brands’ in-stock positioning. Mr. Hanson added, “We have only just scratched the surface of the impact we can make with RW3’s partnership.”
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