2
Jun

Bay Food Brokerage – Working Smarter

Project Description Challenge Tampa-based Bay Food Brokerage, which has been supporting the retail perishable industry in the Southeast for nearly 20 years, relied on a traditional salesforce management process. The agency’s account representatives gathered data for each store call using a paper system, and most of them did not have access to email during the day. But Bay Food Brokerage
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2
Jun

Timex: Keeping Things Ticking Year Round

Project Description Challenge The Timex Corporation wanted to improve execution at the retail outlet and gain a better understanding of consumer acceptance of their watch brands and styles. The company realized they had a misleading perception of SKU productivity: Though the largest retailers create the best results for shipment volume, that volume did not correspond with the product’s success in
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2
Jun

Kimberly Clark: Promotion Execution

Project Description Challenge Kimberly-Clark is a company that invests to promote its brands at retail, and it saw the opportunity to increase collaboration with its retail partners and improve the current promotional compliance standards. But they needed a reliable way to track retailer behavior and progress. With retailers juggling thousands of promotions each week, some elements of the agreed-upon programs
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2
Jun

Sony: Utilizing POS Data at Store Level

Project Description Challenge Managing out-of-stocks is a daunting task in the video game business where companies must constantly launch new products that have  short, fad-driven shelf lives and strong seasonality. Sony Computer Entertainment America (SCEA) knew it needed to be well equipped to not only collect data but to transform it into knowledge that would enable their team to make
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2
Jun

NTC: Field Sales Force Evolution & More

Project Description Challenge National Tobacco Company (NTC) manufactures, imports, markets and sells tobacco products and accessories under various brand names to the United States and select international markets. NTC’s pen and-paper approach to retail execution was neither efficient nor insightful. Solution NTC and RW3 collaborated to design a system to increase efficiency and provide actionable feedback. The InStore solution implemented
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2
Jun

King’s Hawaiian: Boosting Retail Execution

Project Description Challenge King’s Hawaiian needed a solution that could be integrated into their organization to streamline the daily activities of their direct field team and brokers as well as provide account specific analytics. The company wanted to implement a multi-pronged sales strategy to increase visibility by creating points of interruption across accounts. They needed a single system that would
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2
Jun

Energizer: Gaining an Analytics Advantage

Project Description Challenge Energizer Holdings, Inc. believed that retail service should be a solid investment, delivering a positive ROI, when managed properly. But without actual data, they couldn’t quantify what services provided real value. Energizer sought a solution that could measure both in-store execution and its cost. The company wanted to accurately assess the ROI of retail service activities to
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2
Jan

Jennie-O Gains Measurable In-Store Results

Project Description Challenge Jennie-O wanted to improve on-shelf availability of their value-added tray pack turkey products. However Jennie-O’s go-to-market strategy, included both an internal sales organization and a national independent food broker network, which created a disconnect between account distribution and in-store availability. They needed a solution to align the goals of Jennie-O with the independent brokers, who represent a multitude
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