Photos Will Help Any Retail Execution Strategy But a Photo Gallery will Optimize It
Comedian Jim Gaffigan tells a joke about the way people download and store their photos. “We used to have boxes of photos, now we just have old computers…. That’s my wedding computer.” Today, most consumers have moved their photographs to something like Instagram. But many CPG companies that rely on photos as a data source for retailer compliance still don’t have a dependable system to store, track, retrieve and share those photos. So the data within them is wasted.
Think Of a Juiced Up CRM But For Your Photos Not Customers
You would never try to manage your clients and prospects without a CRM tool, right? The same should apply to the photos you take during sales calls, store audits, and other in-store visits.
CPG Photo Insights at Your Fingertips
Photos are a feature of a field rep’s mobile solution. Taking a snapshot of an out-of-stock, an inappropriate shelf space allotment, a poorly managed promotion, saves minutes for each product over having to describe the situation in words. It also saves time for the person receiving the information.
Quantifying Qualitative Analytics & Causal Data
Moreover, a photograph provides an irrefutable record and an easy benchmark against which to measure progress. But if you can’t find the photo you were looking for, or have to download and attach it to an email, you consume minutes for each one. Minutes that turn into hours, that turn into days and weeks of lost productivity for everyone who is counting on that photo.
That’s why your field reps’ mobile solution needs access to a powerful photo library. With the thousands of photos reps take every day, you need an efficient tool to incorporate them into reports, share them with co-workers and send them to clients. You need to be able to tag them so that in a discussion about promotional efforts or share-of-shelf you can instantly pull them up.
A Field Rep Needs Access to a Photo Library
A field reps’ mobile solution is the repository for up-to-the-minute intelligence on your company’s place in the market. It’s where the data lives that drives real time decisions that will incrementally impact growth and profits. Retail moves too fast for a solution that can’t keep up. That’s why we’ve been writing about the features your mobile solution must have.
Without a doubt, one of these is a robust, accessible, easily organized photo gallery/photo library. Otherwise, you’ll have to bring your PC computer.
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