March 2017 Competitive Price Report
This Months Analysis: The RW3 Competitive Price Report shows the near identical pricing correlation on branded margarine and Gatorade, and disparate pricing on Coca-Cola, baby food and shampoo. With the exception of sales items, Aldi, Kroger and Walmart are consistently the low-price leaders, although Save Mart is becoming more competitive in its markets. Kroger is pursuing a combined promotional and EDLP pricing strategy, while Walmart and Aldi continue with solely an EDLP approach.
In terms of price elasticity, Aldi's changes are all over the store, perhaps matching supply cycles. Kroger's price increases were focused on center store and decreases mostly on the periphery
About the Report: The RW3 Competitive Price Report is designed to share data and analysis on prices for select products at a variety of retailers in markets across the country. Each month, the report will present information on popular selling SKUs, a special category focus that reviews both total category assortment and sales items and a section on price elasticity for a specific market.
Over time, we'll add 'color' analysis by our subject matter experts to help readers understand the impact changing prices has on the overall retail environment and specific retail functions like merchandising, store operations, marketing and finance.
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