A Glimpse Into The 2016 EPG Summit
It’s essential to keep your market share and maintain growth in your category as competition grows at the shelf. With compliance rates varying from account to account your field team needs to be equipped with the right in-store technology that makes them faster, allows them to make smarter decisions and most importantly makes them more profitable.
In 2016 do you…
- Aim to improve execution at Walmart with Retail Link?
- Need to increase the ROI and impact of your sales force?
- Want to deliver immediate innovation to boost execution?
This year’s Executive Peer Group Summit will provide you with solutions to these questions and much more.
Join us at EPG:
Jill Shoush from ConAgra Foods will explain their approach in handling the goliath Walmart and share ideas around improving brokers compliance as well as enhancing their impact at the shelf.
Bill Marlow from Kellogg’s will discuss their future vision and the re-implementation process of a direct sales team. He’ll highlight why identifying core strengths and be addressing key issues early is paramount to a successful roll out.
Mark Nichta from Nestle will explain the importance of innovation within your organization and provide ideas to get everyone to buy-in. From the development process to live implementation learn the do’s and don’ts from the world’s largest CPG manufacturer.
Alan Honea and Diane Wells from Daisy Brand will break down their unique promotion compliance and the audit strategy that covers the entire country but uses fewer reps than a traditional strategy. Daisy has automated their account specific survey questions and use pos data when available to execute across channels, making a significant impact on key accounts.
Robert Diaz from King’s Hawaiian will expand on the most recent CGT Sales and Marketing Best Practice Article and explain how their organization uses the InStore Execution Suite to successfully go to market with a direct and third party broker. Working in tandem King’s has already seen a boost in sales over the past quarters.
For the complete agenda visit the official EPG website here.
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