Gartner’s 2016 REM Market Guide Highlights RW3
Gartner, one of the world’s leading information technology research and advisory companies, included RW3 Technologies among its list of “Representative Vendors” in its June 2016 Market Guide for Retail Execution and Monitoring (REM) Solutions for the Consumer Goods Industry.
The 24-page market guide report for retail execution monitoring is designed to provide a resource for consumer goods CIOs and VPs of Sales in determining which retail execution and monitoring solutions would best help them achieve their strategic retail execution goals. The report analyzes the landscape of retail execution technology offerings currently transforming the industry. It notes that deployment of applications and features like those offered by RW3 such as guided selling through data leveraging is “linked to sales force productivity and product sales improvement.”
In other key findings Gartner notes that functionality continues to improve, especially in the area of seller/retail collaboration and the provision of action-based analytics.
RW3 was one of the smaller companies to be evaluated in the REM report goes toe to toe against industry giants like Accenture, AFS Technologies and SAP in retail activity optimization capabilities. Analysts Ed Porter and Stephen E. Smith note that some of the smaller companies have surprisingly extensive functionality such as integrating live data streams directly into the applications giving reps visibility into distribution at the store level. RW3, they said, would be an important provider to look at “when you…place high value on retail activity optimization or just leveraging store-level and other data to improve product sales and sales force effectiveness.
About RW3 Technologies, Inc.
RW3 provides SaaS and custom field applications for sales forces and marketing specialist in the CPG industry. Specializing in data integration, retail activity optimization (RAO) and customer relationship management (CRM), RW3 provides field reps with solutions that increase speed-to-shelf, expand market share, and increase overall ROI. RW3 helps CPG organizations tap into the power of big data to create a unique competitive advantage. Visit RW3 online at www.rw3.com to learn more.
Gartner, Inc. (NYSE: IT) is the world’s leading information technology research and advisory company. The company delivers the technology-related insight necessary for its clients to make the right decisions, every day. From CIOs and senior IT leaders in corporations and government agencies, to business leaders in high-tech and telecom enterprises and professional services firms, to technology investors, Gartner is the valuable partner to clients in approximately 10,000 distinct enterprises worldwide. Through the resources of Gartner Research, Gartner Executive Programs, Gartner Consulting and Gartner Events, Gartner works with every client to research, analyze and interpret the business of IT within the context of their individual role. Founded in 1979, Gartner is headquartered in Stamford, Connecticut, USA, and has 8,100 associates, including more than 1,700 research analysts and consultants, and clients in more than 90 countries. For more information, visit www.gartner.com.
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