The fresh and local sector has exploded in growth over the past five year. We can see this in events like Expo West in California which over the last few years have experienced a significant growth spike. The three historical factors of taste, convenience & price are taking a back seat as health & wellness, and transparency of ingredients take the lead. Manufacturers and retailers are having to re-fresh their product selection and take a more natural approach in order to meet the consumer’s’ new lifestyle.

This trend has become increasingly important and presented a great opportunity for the snacking business. This trend has proved it’s not just a fad and the bottom line is if you’re not investing in health & wellness, you are leaving money on the table.

The Natural Products Expo West, the leading trade show in the natural, organic, and healthy industry, is taking place this week in Anaheim, California . The annual event gives the natural products industry the opportunity to network, showcase new products, and grow their brand. There are plenty of opportunities for retailers and manufacturers alike to learn best practices that will help you to win at retail — explore POS systems, attend seminars and workshops, and talk to your peers about retail execution.

The session topics include discussions on what is ‘natural,’ organic myth busting, fueling growth through product and consumer trends, and managing retail execution. Take a look at the complete schedule of events here.

 

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Seth Nagle, Senior Marketing Manager at RW3 Technologies understands the power of innovation but also its limitations. Attending Salve Regina in New England, starting his career in Silicon Valley, and now living in Austin, Texas; Seth provides a unique tech perspective to a complex CPG and Retail Grocery Industry that is in constant disruption.

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