3 CPG Sales Force Automation Trends For 2016

As the year wraps up, here are three trends that will be buzzing in your inbox and shaping the CPG industry throughout 2016:

  1. Niche CPG Business Apps
    As data becomes more readily available, manufacturers and retailers are demanding mobile applications do more for their business. Look for applications to provide new features such as real-time access to POS data, in-store custom dashboards that display real time KPI’s, and most importantly a flexible set up and admin interface.
  2. Data Warehouses & Predictive Analytics
    As data continues to grow across departments, look for organizations to break down the data silos and implement a demand signal repository (DSR). With this system disparate data can be harmonized and organized into a single data repository, allowing it be shared across departments. Once the data is cleansed, it will be possible to utilize it to generate a broader range of reports and insights that will help support the complex supply chain and diverse retail execution activities of CPG manufactures.
  3. Improved Collaboration All Around
    CPG manufactures are now able to collect geo-coded photos to support their data allowing them to have tangible facts to use during their meetings with retailers. This data will help both parties to perform a proper analysis of their efforts in 2015 and focus on areas of opportunity moving into 2016.

With more CPG manufactures identifying the importance of retail execution we expect to see more field teams utilizing mobile in-store applications to conduct surveys to monitor promotion compliance and push new inventory.


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Seth Nagle, Senior Marketing Manager at RW3 Technologies understands the power of innovation but also its limitations. Attending Salve Regina in New England, starting his career in Silicon Valley, and now living in Austin, Texas; Seth provides a unique tech perspective to a complex CPG and Retail Grocery Industry that is in constant disruption.

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