CGT’s Review and Outlook for 2015
CPG companies and retailers are in a never-ending race to provide the best user experience and the most convenient, accessible shopping alternative for customers. And, it seems, as soon as one company introduces a new solution to the omnichannel shopping experience, customers expect it to be ubiquitous. So how is that working out for everyone involved—CPG companies, retailers and customers themselves? In 2015 we have seen the market continue to grow and new innovations being introduced monthly. From beacon technology to the Amazon Dash Button, the revolutionized omnichannel shopping experience has only begun. Consumer Goods Technology was polling thought leaders about where technology was going and what priorities companies need to be focused on to compete and grow in such a competitive consumer goods industry and visited with RW3. We, of course, have our own unique take on the market from decades of handling CPG data.
Interested in what we had to say? Check it out here in cgt’s review and outlook for 2015!
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