The CPG industry is as dynamic as they come, and CGT’s 2015 Sales and Marketing Report proves just that. One key differentiator in the consumer goods industry is the type of players involved. From smaller manufactures that capture $20 million in sales to larger ones capturing billions, it’s difficult to monitor where the industry stands and is headed when it comes to innovation in sales technology, and creative media marketing.

 

The CGT Sales and Marketing Report is divided into seven sections to help outline where we are today and where we are going tomorrow by comparing data from previous years to this year’s fresh batch of responses.

 

  1. The Progress Report
  2. Trade Promotion Management
  3. Downstream Data
  4. Direct To Consumer
  5. Sales & Operations Planning
  6. Sales & Marketing Analytics
  7. New Product Development & Introduction

 

To get an in-depth perspective and explore the current state of the CPG industry, download the complete report from CGT here.

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Seth Nagle, Senior Marketing Manager at RW3 Technologies understands the power of innovation but also its limitations. Attending Salve Regina in New England, starting his career in Silicon Valley, and now living in Austin, Texas; Seth provides a unique tech perspective to a complex CPG and Retail Grocery Industry that is in constant disruption.

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