Success Stories


New Generation Brings Company into the Digital Age

For 40 years, Doug Tinney had built Alliance Sales and Marketing through relationships with suppliers and hundreds of retailers in his area around Birmingham, Alabama. He had added some technology along the way, but he was old-school, handling things with a mix of paper and early generation software that had long served both his business and his customers. When he

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Client Success: Solving Phantom Inventory Issues Through POS Data

Client Success: Solving Phantom Inventory Issues Through POS Data Phantom Inventory has always plagued the CPG industry and previously it was just too complex to address. However, now with POS data and reporting algorithms readily available reps are quickly and economically correcting  Phantom Inventory and boosting On-Shelf Availability (OSA). Below is a client success story highlighting their use of POS

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Client Success: Turning Product Voids Into Sales Opportunities

Client Success: Turning Product Voids Into Sales Opportunities Why are product voids such a big issue in the CPG industry? With a product void, not only is the product out of stock but its facing disappears from the shelf. Then when a field rep checks the shelf during their store visit, unless they have an alert or a validated distribution list

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Energizer Gains the Analytics Advantage

Energizer was determined to accurately assess the ROI of retail service activities at granular levels. It sought to understand which services drive the most incremental sales and which cost the most to perform. It needed a process and a database to collect and deliver the data in a meaningful way.   >Read Full Story


Measure Your Promotional Compliance Rate

In the consumer packaged goods (CPG) industry, there can be a slight disconnect between the agreed-upon promotions and what is executed at the shelf. Retailers carry out thousands of programs each week and due to the vast number of promotions, as well as retailers streamlining labor costs, details can be overlooked. Although data is scarce industry experts believe that promotional

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RW3 Implements Mobile Capabilities for Kimberly-Clark

Austin, Texas – June 4, 2013 – RW3 Technologies recently contracted with Kimberly-Clark (KCC) to help optimize their trade promotion investment. Because consumers worldwide choose KCC products, RW3 is providing state-of-the-art mobile technology solutions that enable KCC’s brands to remain front and center on the shelf. RW3 approached KCC with an initiative to optimize KCC’s investment by measuring retail compliance

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All-Clad Snags Opportunities with Custom Data Dashboard

For All-Clad professional cookware, Williams-Sonoma is the retail Heavyweight Champion.  A huge number of All-Clad’s sales funnel through those stores. And since many of All-Clad’s products range from $100 to $1,000 or more, any change in sales could mean millions of dollars lost or gained. The only problem is that Willams-Sonoma was sending sales data in big, unwieldy spreadsheets that

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National Tobacco Company Undergoes Sales Force Evolution

National Tobacco Company (NTC) has doubled its business over the last five years, a feat that it strongly attributes to a long-standing partnership with its sales force automation provider, RW3. With 300 employees, NTC manufactures, imports, markets and sells tobacco products and accessories under brand names like Beech-Nut, Stoker’s and Zig-Zag to the United States and select international markets. Initially

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All-Clad Sales Heat Up with RW3 DSR

All-Clad Sales Heat Up with RW3 DSR Established in 1971, All-Clad Metalcrafters LLC began producing professional-quality bonded cookware for working chefs and gourmet home cooks. The brand slowly emerged as early adopters in the professional community realized the extraordinary qualities, striking aesthetics and exemplary cooking performance of this revolutionary bonded cookware. At All-Clad, exemplary performance is paramount and quality is

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Jennie-O Turkey Store Building On-Shelf Availability

Business Challenge: Organizational changes within JOTS’ retail division shifted additional broker management responsibilities to their internal Regional Business Managers (RBMs). The challenge was to get JOTS’ RBMs into stores to audit shelf-level distribution, track pricing information and gain meaningful insight to better coach brokers on closing distribution gaps and capitalizing on opportunities to boost availability and margins on their priority

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