Retail Execution

10
Sep

Client Success: Turning Product Voids Into Sales Opportunities

Client Success: Turning Product Voids Into Sales Opportunities Why are product voids such a big issue in the CPG industry? With a product void, not only is the product out of stock but its facing disappears from the shelf. Then when a field rep checks the shelf during their store visit, unless they have an alert or a validated distribution list

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4
Sep

The Three Best Methods to Measure Share of Shelf

The Three Best Methods to Measure Share of Shelf Shelf space is a lot like the game of Monopoly. Do you have enough real estate? Is it Park Place and Boardwalk or Marvin Gardens? Is someone parked on your property? You need to know if you’re in the best position for maximum sales, if your product is stocked and whether

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20
Aug

A Field Sales App Without Reporting Only Creates More Questions

Field Sales Apps Without Reporting Only Create More Questions Here’s something to remember: We’re all in this together. Both CPG companies and retailers are trying to keep or gain, an edge in a market that’s evolving so fast it’s almost impossible to keep up with. The better partnerships you can build, the more you can help each other succeed. And

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17
Jul

The Yin and Yang between CPG Field Sales and Digital Media Marketing

The Yin and Yang between CPG Field Sales and Digital Marketing  Social media has engulfed itself in every aspect of our lives, from finding the newest restaurant to buying organically sourced toothpaste. More and more CPG brands are tapping into social media and sharing content that resonates with today’s young consumers, from their core values to natural ingredients. All this

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6
Jul

How The Gig Economy Can Help Solve Retail Grocer’s Workforce Worries

How The Gig Economy Can Solve Retail Grocer’s Workforce Worries A study by Intuit predicts that by the year 2020, 40% of American workers will be a part of the gig economy, or in other words: “a freelancer”. What’s the force driving the push to become a part of the gig workforce? The biggest reason is the digital age —

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2
Jul

Image Recognition at the Shelf: The Solution To Solve On Shelf Availability?

Image Recognition Tech: The Solution To Solve On Shelf Availability?  When it comes to on-shelf availability (OSA), image recognition could be the technology that puts retailers ahead of their competition. The technology allows the user to quickly gather crucial OSA information and provides a variety of on-shelf availability alerts for employees to quickly take corrective action. Ultimately, image recognition aids

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18
Jun

Why Big CPGs are Investing in Field Sales & Retail Execution Teams Once Again

Why Big CPGs are Investing in Field Sales & Retail Execution Teams The choice between investing in an inside sales force versus going with an outside sales and marketing broker is an important one for any size CPG company, but for the larger ones, the decision can be monumental. When recent CPG companies like Kraft Heinz and Kellogg’s announced hiring

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11
Jun

How The Center Store is Becoming Popular Once Again

How The Center Store Is Became Popular Once Again! As shoppers have become more and more educated in what they’re consuming, their wants and needs have quickly changed and new shopper segments have emerged that retail wasn’t previously ready for. The center store used to be endless rows of food unfit to customers’ new desires for healthy options, dietary needs,

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28
May

Why Some Grocers Are Implementing Single-Source Retail Service Provider Programs

Why Grocers Are Implementing Single-Source Retail Service Providers Not long ago, retailers relied heavily on a whole ecosystem of CPG category leaders, field teams, third party brokers, and merchandising companies to plan their layouts and execute new planogram sets in a timely manner. However, as retailers started to search for new ways to improve the in-store shopping experience for the

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21
Feb

RW3 Voted The CGT Leader in Customer Satisfaction & Named a Best-in-Class Retail Execution, CRM & Mobility Provider

FOR IMMEDIATE RELEASE RW3 Wins Three Customer Satisfaction Awards in Consumer Goods Technology (CGT) 2018 Readers’ Choice Awards  Austin, TX. − February 21, 2018—RW3 Technologies has been voted once again the CGT Leader in Customer Satisfaction and a Best-in-Class Retail Execution, CRM and Digital Provider for the consumer packaged goods industry in the Annual Consumer Goods Technology (CGT) Readers’ Choice

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