Retail Execution

A Photo Really is Worth a Gigabyte of Data A photo can replace a handful of questions in a store audit, provide supportive material for a field sales manager, or even be used in daily reports for the C-Suite. If photos are not part of your field sales strategy in 2018 that must change in 2019, the value lost is

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Why Every Field Sales App Needs a True Offline Capability We’ve all been there, just when you’re looking for the right highway exit, the GPS signal is lost. Just when you want to check the last email to see where the meeting is being held, all you can get is that infernal loading signal. Just when your CPG sales rep

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Client Success: Solving Phantom Inventory Issues Through POS Data Phantom Inventory has always plagued the CPG industry and previously it was just too complex to address. However, now with POS data and reporting algorithms readily available reps are quickly and economically correcting  Phantom Inventory and boosting On-Shelf Availability (OSA). Below is a client success story highlighting their use of POS

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The Science Behind Gamification & Field Sales We’re not here to play games. Or are we? More and more sales teams are turning to gamification to boost motivation and increase performance. Why games? Well, we can start with the neurochemical basis. When you play a game, and you score a point, it releases dopamine—a reward chemical in your brain. That

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Can Robots Help Reduce On-Shelf Availability Concerns It slides along the grocery store aisles, registering out-of-stocks, low stocks, price errors and misplaced items and goes by the name Tally. Tally the invention of Simbe Robotics, does the work that seems too boring, too repetitive, and too menial for humans to do, and too expensive for retailers to pay for. It

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Client Success: Turning Product Voids Into Sales Opportunities Why are product voids such a big issue in the CPG industry? With a product void, not only is the product out of stock but its facing disappears from the shelf. Then when a field rep checks the shelf during their store visit, unless they have an alert or a validated distribution list

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The Three Best Methods to Measure Share of Shelf Shelf space is a lot like the game of Monopoly. Do you have enough real estate? Is it Park Place and Boardwalk or Marvin Gardens? Is someone parked on your property? You need to know if you’re in the best position for maximum sales, if your product is stocked and whether

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Field Sales Apps Without Reporting Only Create More Questions Here’s something to remember: We’re all in this together. Both CPG companies and retailers are trying to keep or gain, an edge in a market that’s evolving so fast it’s almost impossible to keep up with. The better partnerships you can build, the more you can help each other succeed. And

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The Yin and Yang between CPG Field Sales and Digital Marketing  Social media has engulfed itself in every aspect of our lives, from finding the newest restaurant to buying organically sourced toothpaste. More and more CPG brands are tapping into social media and sharing content that resonates with today’s young consumers, from their core values to natural ingredients. All this

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How The Gig Economy Can Solve Retail Grocer’s Workforce Worries A study by Intuit predicts that by the year 2020, 40% of American workers will be a part of the gig economy, or in other words: “a freelancer”. What’s the force driving the push to become a part of the gig workforce? The biggest reason is the digital age —

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