Retail Activity Optimization

7
Aug

Q&A: On-Shelf Availability Terms, Definitions & Differences

Q&A: On Shelf Availability Terms, Definitions and Differences In the CPG industry there are a handful of terms pertaining to issues around on-shelf availability and unfortunately, some terms are used incorrectly causing confusion. To help keep everyone aligned we’ve defined each term and added a graphic outlining the key differences of each on-shelf availability issue below. On Shelf Availability (OSA)

Read more

21
Jun

Direct Sales Forces Emerging at Retail

Direct Sales Forces Continue to Emerge at Retail Out of Stocks, phantom inventory, and other on-shelf availability issues are consistent frustrations of retail execution… But with today’s mobile technology and disparate data sources these frustrations are now being addressed. With innovative retail solutions, the cost of execution has decreased, while the ROI per store has increased. CPG organizations have identified a

Read more

12
Dec

How Flowcasting Could Dramatically Improve On-Shelf Availability

How Flowcasting Could Dramatically Improve On-Shelf Availability It’s no secret that the process manufacturers and retailers have used to maintain on-shelf availability through the supply chain has never been optimal. The manufacturer moves items to the distribution center, the distribution center moves items to the retailer’s distribution center, and finally, the items get to the retailer to be put on

Read more

12
Sep

The Surprising Advantages of Smaller REM Providers

The Surprising Advantages of Smaller REM Providers When you’re choosing a Retail Execution and Monitoring provider, it’s tempting to go with a heavy hitter, a name you see almost anywhere. After all, you’re not only making a financial investment but you’re trusting your sales operation to this technology provider and you need to know that they know what they’re doing. The

Read more

22
Aug

How Data integration Improves In-Store Selling Activities

How Data Integration Improves In-Store Selling Activities Within your REM Solution You know that sense that everything is moving faster? That feeling that there’s always a new product, a new tool, a new trend to keep track of in the consumer goods industry? It’s based on fact. That’s how the industry and today’s shopper functions today. The constant availability of

Read more

15
Aug

Is a Retail Execution and Monitoring Solution Right for You?

Is a Retail Execution & Monitoring Solution Right for You? Yes. But before I explain, let me first define what, exactly, a retail execution and monitoring solution is… Retail execution can mean a variety of things depending on your role in the organization, which makes it difficult to understand the full capabilities of a retail execution and monitoring solution. Gartner

Read more