Retail Activity Optimization

20
Aug

A Field Sales App Without Reporting Only Creates More Questions

Field Sales Apps Without Reporting Only Create More Questions Here’s something to remember: We’re all in this together. Both CPG companies and retailers are trying to keep or gain, an edge in a market that’s evolving so fast it’s almost impossible to keep up with. The better partnerships you can build, the more you can help each other succeed. And

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18
Jun

Why Big CPGs are Investing in Field Sales & Retail Execution Teams Once Again

Why Big CPGs are Investing in Field Sales & Retail Execution Teams The choice between investing in an inside sales force versus going with an outside sales and marketing broker is an important one for any size CPG company, but for the larger ones, the decision can be monumental. When recent CPG companies like Kraft Heinz and Kellogg’s announced hiring

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30
Apr

The Three Best Ways to Measure Share of Shelf

The Three Best Ways to Measure Share of Shelf Shelf space is a lot like the game of Monopoly. Do you have enough real estate? Is it Park Place and Boardwalk or Marvin Gardens? Is someone parked on your property? You need to know if you’re in the best position for maximum sales, if your product is stocked and whether

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6
Nov

Are Robots The Affordable Solution In Solving OSA Issues at Retail?

Are Robots The Affordable Solution In Solving OSA Issues? It slides along the grocery store aisles, registering out-of-stocks, low stocks, price errors and misplaced items and goes by the name Tally. Tally the invention of Simbe Robotics, does the work that seems too boring, too repetitive, and too menial for humans to do, and too expensive for retailers to pay

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28
Aug

How A Photo Gallery Can Optimize Your Retail Execution & Field Sales Strategy

Photos Will Help Any Retail Execution Strategy But a Photo Gallery will Optimize It Comedian Jim Gaffigan tells a joke about the way people download and store their photos. “We used to have boxes of photos, now we just have old computers…. That’s my wedding computer.” Today, most consumers have moved their photographs to something like Instagram. But many CPG companies that

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21
Aug

Why Your Field Sales App Needs True Offline Capability

Why Your Field Sales App Needs True Offline Capability We’ve all been there, just when you’re looking for the right highway exit, the GPS signal is lost. Just when you want to check the last email to see where the meeting is being held, all you can get is that infernal loading signal. Just when your CPG sales rep is

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7
Aug

Q&A: On-Shelf Availability Terms, Definitions & Differences

Q&A: On Shelf Availability Terms, Definitions and Differences In the CPG industry there are a handful of terms pertaining to issues around on-shelf availability and unfortunately, some terms are used incorrectly causing confusion. To help keep everyone aligned we’ve defined each term and added a graphic outlining the key differences of each on-shelf availability issue below. On Shelf Availability (OSA)

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31
Jul

Client Success: Turning Product Voids Into Sales Opportunities

Client Success: Turning Product Voids Into Sales Opportunities Why are product voids such a big issue in the CPG industry? With a product void, not only is the product out of stock but its facing disappears from the shelf. Then when a field rep checks the shelf during their store visit, unless they have an alert or validated distribution list and

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21
Jun

Direct Sales Forces Emerging at Retail

Direct Sales Forces Continue to Emerge at Retail Out of Stocks, phantom inventory, and other on-shelf availability issues are consistent frustrations of retail execution… But with today’s mobile technology and disparate data sources these frustrations are now being addressed. With innovative retail solutions, the cost of execution has decreased, while the ROI per store has increased. CPG organizations have identified a

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24
Apr

Why Retail Grocers LOVE Informative Fact Selling From Their CPG Partners

Why Retail Grocers & Field Teams Both Love Fact Selling There’s almost nothing more frustrating than wasted time. So the best thing CPG suppliers and retail partners can do to build a strong relationship is respect each other’s’ time. Instead of pushing for what they want, they can work together to create efficient transactions where they’re focused on getting customers

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