Amazon Adds 10% & Other Whole Foods Discounts But Is It Enough? With a push to convert Whole Foods’ Shoppers to Prime Members, Amazon introduces a unique competitive pricing strategy that offers a variety of discounts exclusively for Prime members. The biggest advantages are the additional 10% off sale items and weekly Prime member deals on select best-selling items. For
If You Want to Break Through The Mundane at Retail Build a New CPG Cross Selling Partnership for 2018 CPG companies will pay a premium for great in-store displays that generate excitement and create an experience—something reminiscent of summer fun/childhood memories. But how much more excitement could be created if several CPG companies put together a campaign with several different
Is a Barter System a Thing of the Past at Retail? Surprisingly barter has never actually disappeared. When we’re busy creating new cryptocurrencies and ways of paying for things, it seems like we’re heading into a completely virtual world. But actually, just like with everything else happening in technology, as strong currents push us toward the digital, other currents are
What If The Grocery Store Was Part Of Your Workout Regimen? Not everyone loves going to the gym or sticking to their diet but most everyone want’s to live a somewhat healthy lifestyle creating an amazing opportunity for retail grocers. What if grocers could use heart monitor carts, ocular scans, and AI health profiles to help shoppers obtain that healthy
Is it time Grocers Started Accepting Cryptocurrency? Currently, there are over 1,384 cryptocurrencies available for simplicity in this post we’re going to focus on the most popular cryptocurrency, Bitcoin. Back in the 1990s, when the internet was just getting revved up, a lot of retailers waited to get their websites. They thought maybe the internet was a fad or something
Retailers — It’s Time to Get Creative With Loss Leaders Loss leaders have been the bread-and-butter (so to speak) of grocery retail marketing. But frequently the items that make the loss leader list are standard mundane staples: eggs, milk, chicken breasts…. The idea is to get people coming back over and over for bargains on the food they buy most.
Central Warehouse or Direct Store Delivery(DSD): Why Some CPG’s Are Making The Switch Everybody was so excited about the possible savings and efficiencies of Direct Store Delivery (DSD) when it first came in vogue in the 1990s. And for some products, it’s still the best choice. But some leading CPG companies, like Kellogg’s, are switching back to the Central Warehouse
Young CPG Salesforce? Try These 4 Unconventional Forms of Motivation If you’ve got a young CPG salesforce, trying to use old methods of motivating them is about as effective as looking for the gas tank on a Tesla. This generation is wired differently. Not completely differently, of course, we’re all human, but different enough that you have to learn different
The Psychology Behind Why We Love Physical Subscriptions There’s something exciting about getting a subscription product (Dollar Shave Club, Stitch Fix, Milk). Yeah, it might just be your vitamins or protein shake mix, your monthly coffee selection or the vegetables you signed up to get. But it’s still exciting. It’s like getting a present, even though it’s not a present.
What Is Order-To-Shelf Technology In the world of supply chain innovation, Order To Shelf Technology is the next big thing. In 2016 Whole Foods and Target both switched over to this ordering process and have seen significant results (some good and bad). Now when store employees put in an order they provide a precise count of products needed for replenishment instead of a