CPG Trends

26
Aug

Insights 360: The 2015 GMA Leadership Forum

The 2015 GMA Leadership Forum was once again filled with insightful content, an impressive group of attendees and a popular Partner-Power Connect segment. The theme, “Omni-Channel And The Ever Evolving Millennial Shopper” inspired sessions on topics that were top-of-mind for attendees. Kicking off the event was futurist Daniel Burros who did a wonderful job of demonstrating to the audience the

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28
Jul

Understanding Today’s Shopper

Consumers today shop without planning and eat without shopping. Understanding today’s shopper is crucial to an effective and successful retail execution strategy. FMI just concluded a study to identify who exactly is today’s grocery shopper. Using FMI’s annual surveys, a mix of qualitative approaches, and online journalism FMI started to crunch the numbers. We found that some of the trends

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5
Jun

The CGT Sales and Marketing Summit Key Takeaways

The recently held 2015 CGT Sales and Marketing Summit was a big hit with attendees. The overall theme of the content was focused on the consumer and what drives them to brands in today’s Omnichannel world. Beyond presentations discussing the consumer on many levels, including the application of science and math to start to quantify impact of brands efforts, one

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29
May

2015 CGT Customer Management Solution Guide

The 2015 CGT Customer Management Solution Guide is here. RW3 Technologies was happy to share our insights into what’s trending in the industry and where customer solutions are heading in 2016. See what Bruce Nagle thinks is key for retailers to deliver the perfect omnichannel experience to the consumer, the steps to successfully bridge the collaboration gap between the supplier/retailer,

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27
May

Consumer Goods Sales and Marketing Summit

RW3 is excited once again to sponsor and attend the CGT Sales and Marketing Summit in New York City this year at the Roosevelt. The Sales and Marketing Summit is broken out into multiple tracks allowing attendees to create their own summit experiences. Presentations focus on consumer-facing objectives such as marketing and media, data analytics, mobile solutions, trade promotion optimization, retail collaboration, and sales force effectiveness.   With keynote speaker Rhonda Ramlo from

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27
May

CGT’s 2015 Sales and Marketing Report

The CPG industry is as dynamic as they come, and CGT’s 2015 Sales and Marketing Report proves just that. One key differentiator in the consumer goods industry is the type of players involved. From smaller manufactures that capture $20 million in sales to larger ones capturing billions, it’s difficult to monitor where the industry stands and is headed when it

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27
Apr

CGT’s Review and Outlook for 2015

CGT’s Review and Outlook for 2015 CPG companies and retailers are in a never-ending race to provide the best user experience and the most convenient, accessible shopping alternative for customers. And, it seems, as soon as one company introduces a new solution to the omnichannel shopping experience, customers expect it to be ubiquitous. So how is that working out for

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12
May

Frustrated with Your Mobile Solution? You’re Not Alone

25
Jul

Using Big Data to Understand Your End Consumer

Consumer data produced by SKUs and barcodes has been used by CPG organizations for years; however, a new breed of data created by the actual end consumer is currently baring tremendous value. This type of consumer data is being generated through mobile apps, online forums and social media. Retailers and CPG companies alike are finally getting the opportunity to understand

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1
Jul

CPG Companies Lending a Hand to Improve Trade Promotions

Trade Promotions are essential for a brand’s success in attracting new customers, introducing new products and ensuring ongoing shopper loyalty, so it’s no surprise it has grown to become the second largest line item in most CPG marketing budgets. With companies increasing their Trade Promotion efforts, including promotional end-caps and specials, some retailers are asking for assistance. CPG companies are

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