CPG Trends

27
May

Consumer Goods Sales and Marketing Summit

RW3 is excited once again to sponsor and attend the CGT Sales and Marketing Summit in New York City this year at the Roosevelt. The Sales and Marketing Summit is broken out into multiple tracks allowing attendees to create their own summit experiences. Presentations focus on consumer-facing objectives such as marketing and media, data analytics, mobile solutions, trade promotion optimization, retail collaboration, and sales force effectiveness.   With keynote speaker Rhonda Ramlo from

Read more

27
May

CGT’s 2015 Sales and Marketing Report

The CPG industry is as dynamic as they come, and CGT’s 2015 Sales and Marketing Report proves just that. One key differentiator in the consumer goods industry is the type of players involved. From smaller manufactures that capture $20 million in sales to larger ones capturing billions, it’s difficult to monitor where the industry stands and is headed when it

Read more

27
Apr

CGT’s Review and Outlook for 2015

CGT’s Review and Outlook for 2015 CPG companies and retailers are in a never-ending race to provide the best user experience and the most convenient, accessible shopping alternative for customers. And, it seems, as soon as one company introduces a new solution to the omnichannel shopping experience, customers expect it to be ubiquitous. So how is that working out for

Read more

12
May

Frustrated with Your Mobile Solution? You’re Not Alone

25
Jul

Using Big Data to Understand Your End Consumer

Consumer data produced by SKUs and barcodes has been used by CPG organizations for years; however, a new breed of data created by the actual end consumer is currently baring tremendous value. This type of consumer data is being generated through mobile apps, online forums and social media. Retailers and CPG companies alike are finally getting the opportunity to understand

Read more

1
Jul

CPG Companies Lending a Hand to Improve Trade Promotions

Trade Promotions are essential for a brand’s success in attracting new customers, introducing new products and ensuring ongoing shopper loyalty, so it’s no surprise it has grown to become the second largest line item in most CPG marketing budgets. With companies increasing their Trade Promotion efforts, including promotional end-caps and specials, some retailers are asking for assistance. CPG companies are

Read more