CPG Trends


The 2016 Retail Execution Road Map to Success – Part 2

The 2016 Retail Execution Road Map to Success – Part 2 The high demand for improved retail execution solutions lead RW3 to design the 2016 Retail Execution Road Map to Success, built around the CPG industry and today’s field reps. By following the five steps below your retail execution strategy can go from the boardroom’s whiteboard to full in-store sales

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The Retail Execution Road Map to Success 2016 – Part 1

The industry is transforming before our eyes. With new technology disruptors and today’s dynamic shopper, consumer goods organizations are finding it difficult to grow or even retain their category market share. In both 2013 and 2014, the growth of e-commerce drastically outpaced brick-and-mortar. According to recent projections from eMarketer, this trend is only expected to continue. After leaving this years

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A Glimpse Into The 2016 EPG Summit

A Glimpse Into The 2016 EPG Summit It’s essential to keep your market share and maintain growth in your category as competition grows at the shelf. With compliance rates varying from account to account your field team needs to be equipped with the right in-store technology that makes them faster, allows them to make smarter decisions and most importantly makes them

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3 CPG Sales Force Automation Trends For 2016

As the year wraps up, here are three trends that will be buzzing in your inbox and shaping the CPG industry throughout 2016: Niche CPG Business Apps As data becomes more readily available, manufacturers and retailers are demanding mobile applications do more for their business. Look for applications to provide new features such as real-time access to POS data, in-store

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Top 100 CPG Companies Turn to Mobile SFA

In September, Catalina released a report revealing that major consumer packaged goods brands are trailing in today’s highly competitive retail environment. Nearly two-thirds of the Top 100 CPG brands tracked by Catalina saw sales and market share slip. Despite overall sales growth in every major category in which the top 100 compete. Among the 38 Top 100 brands that saw sales

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Integrating POS Data into a Mobile Retail Execution Strategy

We’ve all seen the power of POS and syndicated data in the CPG industry. But, for some reason, when companies try to implement data solutions into their mobile sales force strategy, the ROI begins to dwindle and the obstacles seem to multiply. Innovations in data warehouses and mobile technology, however, have transformed what was once a dismal undertaking into an

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Insights 360: The 2015 GMA Leadership Forum

The 2015 GMA Leadership Forum was once again filled with insightful content, an impressive group of attendees and a popular Partner-Power Connect segment. The theme, “Omni-Channel And The Ever Evolving Millennial Shopper” inspired sessions on topics that were top-of-mind for attendees. Kicking off the event was futurist Daniel Burros who did a wonderful job of demonstrating to the audience the

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Understanding Today’s Shopper

Consumers today shop without planning and eat without shopping. Understanding today’s shopper is crucial to an effective and successful retail execution strategy. FMI just concluded a study to identify who exactly is today’s grocery shopper. Using FMI’s annual surveys, a mix of qualitative approaches, and online journalism FMI started to crunch the numbers. We found that some of the trends

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The CGT Sales and Marketing Summit Key Takeaways

The recently held 2015 CGT Sales and Marketing Summit was a big hit with attendees. The overall theme of the content was focused on the consumer and what drives them to brands in today’s Omnichannel world. Beyond presentations discussing the consumer on many levels, including the application of science and math to start to quantify impact of brands efforts, one

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2015 CGT Customer Management Solution Guide

The 2015 CGT Customer Management Solution Guide is here. RW3 Technologies was happy to share our insights into what’s trending in the industry and where customer solutions are heading in 2016. See what Bruce Nagle thinks is key for retailers to deliver the perfect omnichannel experience to the consumer, the steps to successfully bridge the collaboration gap between the supplier/retailer,

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