CPG Trends

9
Sep

CPG Industry Provides 1-in-10 Jobs

CPG Industry provides 1-in-10 jobs. When people think about the jobs that keep America working, they think in terms of technology, transportation, service industries, media, and entertainment. They may not realize that the Consumer Packaged Goods Industry provides more than 10 percent of U.S. jobs, including the largest manufacturing segment. A recent report by the Grocery Manufacturer’s Association, in conjunction

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8
May

The Amazon Effect and Industry 4.0: Where Should Retailers Focus?

The Amazon Effect and Industry 4.0: Where Should Retailers Focus? Being a retailer these days, especially in the grocery business, is like being under seige and not knowing where the next assault is coming from. Do you focus on changes in supply chain brought about by trade wars and Industry 4.0? Do you create a new store concept to cement

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3
Apr

Consumer Goods Names RW3 Top Provider

RW3 Recognized as a Top Provider by Consumer Goods Magazine RW3 was recognized again by CGT in its Annual Survey of Top Solution Providers for Customer Relationship Management and Retail Execution. The top providers list “showcases the companies that received the best ‘Total Scores’ for the solutions and/or services they deliver in that area,” according to the survey. Consumer Goods

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14
Aug

Are College Starter Kits The Next Opportunity for Retail Grocers?

Are College Starter Kits The Next Opportunity for Retail Grocers? With thousands of college students heading to school within the next few weeks, grocers have a great opportunity to grow their Gen Z customer base as 70% of those who attend a public institution live at least 1-2 hours from their home and will be looking for a reliable local grocer

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17
Jul

The Yin and Yang between CPG Field Sales and Digital Media Marketing

The Yin and Yang between CPG Field Sales and Digital Marketing  Social media has engulfed itself in every aspect of our lives, from finding the newest restaurant to buying organically sourced toothpaste. More and more CPG brands are tapping into social media and sharing content that resonates with today’s young consumers, from their core values to natural ingredients. All this

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16
Jul

The Psychology Behind Impulse Purchases & The Why We Buy

The Psychology Behind Impulse Purchases & The Why We Buy We’ve all experienced an impulse purchase.  That feeling of reaching for a new product not because you need it but because at 50% off it’s too good of a deal to pass up. These purchases, which grocers rely heavily on seem to surpass your cognitive thinking (goodbye budget) and almost

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18
Jun

Why Big CPGs are Investing in Field Sales & Retail Execution Teams Once Again

Why Big CPGs are Investing in Field Sales & Retail Execution Teams The choice between investing in an inside sales force versus going with an outside sales and marketing broker is an important one for any size CPG company, but for the larger ones, the decision can be monumental. When recent CPG companies like Kraft Heinz and Kellogg’s announced hiring

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10
Apr

Is Medical Tech The Next Big Opportunity for Retail Grocers?

What If The Grocery Store Was Part Of Your Workout Regimen? Not everyone loves going to the gym or sticking to their diet but most everyone want’s to live a somewhat healthy lifestyle creating an amazing opportunity for retail grocers. What if grocers could use heart monitor carts, ocular scans, and AI health profiles to help shoppers obtain that healthy

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20
Feb

Central Warehouse or Direct Store Delivery (DSD): Why Some CPGs Are Making The Switch

Central Warehouse or Direct Store Delivery(DSD): Why Some CPGs Are Making The Switch   Everybody was so excited about the possible savings and efficiencies of Direct Store Delivery (DSD) when it first came in vogue in the 1990s. And for some products, it’s still the best choice. But leading CPG companies, like Kellogg’s, are switching back to the Central Warehouse supply

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21
Jun

Direct Sales Forces Emerging at Retail

Direct Sales Forces Continue to Emerge at Retail Out of Stocks, phantom inventory, and other on-shelf availability issues are consistent frustrations of retail execution… But with today’s mobile technology and disparate data sources these frustrations are now being addressed. With innovative retail solutions, the cost of execution has decreased, while the ROI per store has increased. CPG organizations have identified a

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