CPG Trends

7
Jan

Five Big CPG and Retail Trends for 2020

Five Big CPG and Retail Trends for 2020 If you think 2019 was an interesting and overwhelming year for CPG and retail, you ain’t seen nothin’ yet. The predicted trends for 2020 are far reaching, high tech, ambitious, and very diverse. Brands will have to really focus on their customers’ experience to know where to invest, because from here out

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4
Dec

Black Friday is Changing. Brands Should Change with It

Black Friday is Changing. Brands Should Change with It Black Friday is morphing. In 2019, customers dropped a lot of money over the Thanksgiving weekend: $7.4 billion on Black Friday; $9.2 billion for Cyber Monday. Both record numbers that would indicate the sales weekend hasn’t lost its appeal. But the way both retailers and shoppers approach the event changes pretty

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4
Nov

Competing With Small CPG Brands

Competing with small CPG brands Smaller companies continue to grow their share of the CPG market. More than $17 billion in sales has shifted to startups since 2013, and 90 percent of CPG e-commerce growth is attributed to startups. Huge social shifts drive this, and they’re likely to continue. More and more companies are using personalization to digitally reach out

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7
Oct

The CPG Industry Is Moving to Sustainable Packaging

The CPG Industry Is Moving to Sustainable Packaging October 1, 2019, was the deadline for CPG companies to comply with Amazon’s new Frustration Free Packaging guidelines. These require products of a certain size to be shipped in their own 100 percent recyclable packages, eliminating the need for extra Amazon packaging. This is only the latest in a host of big

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9
Sep

CPG Industry Provides 1-in-10 Jobs

CPG Industry provides 1-in-10 jobs. When people think about the jobs that keep America working, they think in terms of technology, transportation, service industries, media, and entertainment. They may not realize that the Consumer Packaged Goods Industry provides more than 10 percent of U.S. jobs, including the largest manufacturing segment. A recent report by the Grocery Manufacturer’s Association, in conjunction

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8
May

The Amazon Effect and Industry 4.0: Where Should Retailers Focus?

The Amazon Effect and Industry 4.0: Where Should Retailers Focus? Being a retailer these days, especially in the grocery business, is like being under seige and not knowing where the next assault is coming from. Do you focus on changes in supply chain brought about by trade wars and Industry 4.0? Do you create a new store concept to cement

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3
Apr

Consumer Goods Names RW3 Top Provider

RW3 Recognized as a Top Provider by Consumer Goods Magazine RW3 was recognized again by CGT in its Annual Survey of Top Solution Providers for Customer Relationship Management and Retail Execution. The top providers list “showcases the companies that received the best ‘Total Scores’ for the solutions and/or services they deliver in that area,” according to the survey. Consumer Goods

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14
Aug

Are College Starter Kits The Next Opportunity for Retail Grocers?

Are College Starter Kits The Next Opportunity for Retail Grocers? With thousands of college students heading to school within the next few weeks, grocers have a great opportunity to grow their Gen Z customer base as 70% of those who attend a public institution live at least 1-2 hours from their home and will be looking for a reliable local grocer

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17
Jul

The Yin and Yang between CPG Field Sales and Digital Media Marketing

The Yin and Yang between CPG Field Sales and Digital Marketing  Social media has engulfed itself in every aspect of our lives, from finding the newest restaurant to buying organically sourced toothpaste. More and more CPG brands are tapping into social media and sharing content that resonates with today’s young consumers, from their core values to natural ingredients. All this

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16
Jul

The Psychology Behind Impulse Purchases & The Why We Buy

The Psychology Behind Impulse Purchases & The Why We Buy We’ve all experienced an impulse purchase.  That feeling of reaching for a new product not because you need it but because at 50% off it’s too good of a deal to pass up. These purchases, which grocers rely heavily on seem to surpass your cognitive thinking (goodbye budget) and almost

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