CPG Trends

14
Aug

Are College Starter Kits The Next Opportunity for Retail Grocers?

Are College Starter Kits The Next Opportunity for Retail Grocers? With thousands of college students heading to school within the next few weeks, grocers have a great opportunity to grow their Gen Z customer base as 70% of those who attend a public institution live at least 1-2 hours from their home and will be looking for a reliable local grocer

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17
Jul

The Yin and Yang between CPG Field Sales and Digital Media Marketing

The Yin and Yang between CPG Field Sales and Digital Marketing  Social media has engulfed itself in every aspect of our lives, from finding the newest restaurant to buying organically sourced toothpaste. More and more CPG brands are tapping into social media and sharing content that resonates with today’s young consumers, from their core values to natural ingredients. All this

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16
Jul

The Psychology Behind Impulse Purchases & The Why We Buy

The Psychology Behind Impulse Purchases & The Why We Buy We’ve all experienced an impulse purchase.  That feeling of reaching for a new product not because you need it but because at 50% off it’s too good of a deal to pass up. These purchases, which grocers rely heavily on seem to surpass your cognitive thinking (good bye budget) and

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18
Jun

Why Big CPGs are Investing in Field Sales & Retail Execution Teams Once Again

Why Big CPGs are Investing in Field Sales & Retail Execution Teams The choice between investing in an inside sales force versus going with an outside sales and marketing broker is an important one for any size CPG company, but for the larger ones, the decision can be monumental. When recent CPG companies like Kraft Heinz and Kellogg’s announced hiring

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10
Apr

Is Medical Tech The Next Big Opportunity for Retail Grocers?

What If The Grocery Store Was Part Of Your Workout Regimen? Not everyone loves going to the gym or sticking to their diet but most everyone want’s to live a somewhat healthy lifestyle creating an amazing opportunity for retail grocers. What if grocers could use heart monitor carts, ocular scans, and AI health profiles to help shoppers obtain that healthy

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20
Feb

Central Warehouse or Direct Store Delivery (DSD): Why Some CPG’s Are Making The Switch

Central Warehouse or Direct Store Delivery(DSD): Why Some CPG’s Are Making The Switch   Everybody was so excited about the possible savings and efficiencies of Direct Store Delivery (DSD) when it first came in vogue in the 1990s. And for some products, it’s still the best choice. But some leading CPG companies, like Kellogg’s, are switching back to the Central Warehouse

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21
Jun

Direct Sales Forces Emerging at Retail

Direct Sales Forces Continue to Emerge at Retail Out of Stocks, phantom inventory, and other on-shelf availability issues are consistent frustrations of retail execution… But with today’s mobile technology and disparate data sources these frustrations are now being addressed. With innovative retail solutions, the cost of execution has decreased, while the ROI per store has increased. CPG organizations have identified a

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15
May

Welcome To the Third Dimension: Defining The Customer Journey

Understanding The Third Dimension of Grocery Retail: Defining The Customer Journey Running a retail grocery store has long been done in two dimensions. Sales and savings were achieved through vertical integration, and through horizontal expansion. The business was the business of getting as many products out there at the best price and getting the most people to buy them. But

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8
May

How RW3 Allows CPG’s to Execute At Retail

With such a wide array of services and products we are excited to release the video How RW3 Brought Value Back to Retail.

1
May

Is Your Marketing Mix & Digital Services Targeting All Your Shoppers???

Retail Success in Serving Demographics Outside The Target Market  Retailers tend to focus a lot of their future-gazing on millennials and their tendencies to use technology, look for bargains and love convenience like home delivery. But while millennials are a big group, there are other very important and often overlooked segments of the consumer population that stores can win a

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